Digital Impact Agency

Why Google Search Console & Google Analytics Data Never Matches That data disparity between Google Search Console and Google Analytics is actually by design. Let’s dig into the details to figure out why.

📢 Facebook is rolling out a change that may show reduced organic page IMPRESSIONS. To be clear, this is different from REACH. And, it's not a News Feed algorithm change, per se.

It's simply an update to the way Facebook filters out *repeat organic impressions that occur within a short amount of time by the same person.*

Facebook is making this change to make the calculation of organic impressions more aligned with how paid impressions are calculated.

Note: This update should not have any impact on your actual REACH or ENGAGEMENT. Facebook states it is *not* a change in distribution.

❓ What's the difference between reach and impressions?

➡️ Reach is the number of actual PEOPLE who saw your post or ad.

➡️ Impressions are the number of times an instance of your organic post or ad is ON SCREEN for the first time.

Impression example: If a post/ad is on screen and someone scrolls down, and then scrolls back up to the same post/ad, that counts as 1 impression. If a post/ad is on screen for someone 2 different times in a day, that counts as 2 impressions.

This new update will most likely LOWER the overall impression count for some pages/posts; it just depends on:

a) what Facebook deems as a 'short amount of time.' (Is that 1 nanosecond? Or 2 seconds? Or 10? Hm!), and

b) how often people who see your page posts tend to scroll back to the same post.

Facebook isn't revealing any more specifics on this update. In fact, Facebook states, "We are unable to provide any estimates for how this update may affect your Page, if at all. Fluctuations in impressions for page and posts continue to be normal, as impression counts can be influenced by many factors over time."

Facebook first sent out a short announcement via email on October 17th, 2019 - first shared on Twitter by our friend Matt Navarra. Facebook also published an update on the same date at the top of this page:
"Improving Page Insights to Help Businesses Understand the Results that Matter Most"
https://www.facebook.com/business/news/improving-page-insights-to-help-businesses-understand-the-results-that-matter-most

See also: "What's the difference between Page views, reach and impressions?"
https://www.facebook.com/help/274400362581037

And this post from Adweek:
"Facebook’s Tweak May Cause Organic Page Impressions to Drop"
https://www.adweek.com/digital/facebooks-tweak-may-cause-organic-page-impressions-to-drop/

Got questions?
Hopefully this all makes sense!!! If not, let us know!
🤔

Happy Labor Day from Digital Impact Agency