DLG Research
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DLG Research is a boutique marketing research firm that aids clients with the creation of effective marketing strategies and tactics by providing insightful research, robust results, and keen insights that yield to actionable conclusions. DLG Research presents a Dynamic Research Approach to each project. This approach takes 4 dimensions into consideration: Understanding Client Needs – Market Knowl
06/16/2026
Who really “bought” your product—the person at the register, or the people at home who decided which brand was allowed in?
In many households, especially Hispanic and multicultural families, decisions are shared.
One person compares prices.
Another cares about taste or performance.
Kids lobby for brands they recognize from YouTube or abuela’s kitchen.
That’s why we rarely stop at “the shopper.”
We ask who suggested the brand first, who has veto power, who actually uses it, and whose needs are non-negotiable.
When you see the whole household, your creative stops talking to a lone decision-maker and starts reflecting real family roles, languages, and rituals.
Your channel choices shift too—from only targeting the primary buyer to showing up where influencers in the home actually are.
Household-level insight is what turns a “good fit” campaign into one that feels like it was made for their real life.
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