Builders Gift

Use items’ popularity to make them even more popular

People tend to copy other people’s behavior, also when it comes to buying decisions. This is a typical shortcut the brain uses to make good choices with minimum effort.

This is the reason why online reviews are so important for sales. A recent study showed that how many reviews a product has is actually more important than the actual rating, meaning that people prefer something that a lot of people have tried over something with perhaps better rating, but which is less popular.