Mia Rendon—Visual Designer

Asa oils primary logo & logo variations!

Asa is a Hebrew name meaning expert, healer, born in the morning sun. This is an essential oils brand and I really wanted to incorporate the ideas of healing benefits in the naming of the “fake company”.

The squiggle line in the ‘L’ of ‘oils’ is the reiki symbol Raku, which is used at then end of a reiki session to seal the energies within the body.

The target audience here is gen z and zillenials. The modern typeface helps to speak to the young audience while the design helps speak to the core values of the brand. One of those being education.

This logotype packs a whole lot of meaning and symbolism and I love every bit of it!

Next up! Packaging!✍🏽

✨New Logo✨

My new passion project is for a Tarot card reader. I’m so in love with the symbolism in this logo concept and the design style.

The three triangles represent past, present, future or mind, body, spirit, the two most common tarot spreads. I really wanted to highlight tarot in a non traditional way. I didn’t want to show a crystal ball or hands or crystals or anything like that.

Tarot cards are a tool to exercise your intuition and trust. They give you guidance to dive deep into yourself and it’s up to you to make sense of the cards and what they are telling you and how that relates to you. It’s all about energy, connection, intuition, and trust. And those are the things I wanted to highlight in my logo.

Happy New Years Eve!! I hope everyone stays safe and healthy tonight.

🥂To the end of 2021🥂

I’m currently taking bookings for the new year! Schedule a call or take a look at my services and portfolio using the link in my bio 😇

More of my favorites from Palette Perfect🌈🎨

✨New Passion Project ✨ When I sat down to design the logo of this new yoga brand identity, I was hyped up on too much coffee and needed to do some breath work to chill out and ground myself in the moment. As I was breathing I had a thought to pick up my pencil and draw while I was breathing. This logo is a representation of a deep inhale and exhale.

Courtesy of my coffee anxiety😇