White Glove PPC
Let’s optimize your campaigns for better results. WhiteGlove PPC is a digital marketing company specializing in Google Ads and Web Analytics.
11/17/2025
A few months ago, I had a client who was frustrated with rising Google Ads costs.
We conducted an experiment with Microsoft Ads.
Same keywords. Same ad copy.
The result?
25% lower CPCs and 18% higher lead-to-sale rate - and that was within the first month.
Microsoft Ads doesn’t have Google’s reach, but its audience is high-intent and ready to buy.
If you’re spending over $2K/month on Google Ads and haven’t tested Microsoft yet… you’re probably leaving money on the table.
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