2 Regular Guys Podcast

Live now! Join us and talk POD!

Print On Demand sounds simple: sell the product, decorate it when ordered, and ship it out. But for apparel decorators, the reality can quickly become messy if there is no system behind it. This week, Terry and Aaron welcome David Conner from STAHLS’ Fulfill Engine to talk about what is actually working in POD for small shops, decorators, and distributors. David has been involved in Print On Demand since 2014 and has seen it evolve from manual setup and storefront headaches into smarter fulfillment workflows. We’ll talk about where POD fits, where shops get into trouble, and how to build focused, profitable programs without chasing chaos. Whether you are already running online stores, thinking about POD, working with team shops, supporting corporate merch, or just wondering if this model belongs in your business, this episode will help you think more clearly about the systems, pricing, products, and customers that make Print On Demand work.

Last week, Aaron and Terry opened up the conversation around niche market ideas for DTF printers, and as usually happens with a good 2 Regular Guys topic, they only made it through a handful of the ideas. This week, Erich Campbell jumps in with Terry while Aaron is away at DAX Tampa to keep the conversation going. They’ll pick up where the first show left off and explore more niche market opportunities DTF printers can use to stand out, create clearer offers, and serve specific customers better. From overlooked customer groups to smart ways decorators can use DTF transfers to expand what they already offer, this episode is all about finding focused opportunities instead of trying to be everything to everyone. Whether you print DTF in-house, buy transfers, or use other decoration methods, these ideas will help you think differently about markets, messaging, and profitable growth.

DTF printing has opened the door to more opportunity than ever, but trying to serve everyone can quickly turn into a race to the bottom. This week, Terry and Aaron bring back one of their most popular topics, Niche Market Ideas, with a special focus on DTF printing professionals. We’ll talk through real niche opportunities we’ve seen in shops, events, and travels, plus fresh ideas decorators can use to stand out in a crowded market. From customer groups with unmet needs to creative ways to use technology, service, and marketing as your advantage. Whether you print DTF, screen print, embroider, sublimate, or decorate in another way, this conversation will spark ideas for finding better customers, clearer messaging, and more focused opportunities for growth.