Bri Muhammad
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I am an advocate for green chemistry and the women's STEM movement. A Non-Toxic Activist, and Biotechnology Advocate striving to lead an enterprising network of professional women through dynamic execution of green chemistry education, activism, and advocacy. I am crafting my life’s work around the transcendence of Womanhood and my career. I like to bring a warmhearted perspective to cosmetic chem
“Core memories” are obviously fictionalized for movies, but neuroscience suggests the idea is rooted in reality.
The brain forms stronger long-term memories when emotion, sensory input, and meaning happen simultaneously.
So if someone is:
• emotionally present
• physically engaged
• socially connected
• and sensorily stimulated
the brain is much more likely to deeply encode the moment.
This is supported by the work of neuroscientist Dr. James McGaugh, whose research on emotional memory demonstrated that emotionally significant experiences are more likely to be stored and remembered over time than neutral experiences.
That’s why some experiences stay with people for years.
Not necessarily because they were extraordinary, but because they were meaningful.
The people.
The environment.
The feeling.
The scent.
The conversation.
The experience.
The brain remembers more than what happened.
It remembers what mattered.
05/28/2026
These are my neuroscience behind scent, memory, and sensory engagement notes. You will see that smell has a direct pathway to the limbic system the area tied to emotion and memory formation. the brain forms stronger recall when emotion, scent, touch, and experience happen together. The brain encodes emotion, environment, sensation, and memory together.
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