Compass Digital Strategies

Love that morning run view!
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5 Straightforward Ideas to Make Your Content Different from AI Copy Generators and Even Competitors

1. Add emotion through personal stories.
If there’s one thing AI can’t replicate, it’s your personal experience. So, one of the best ways to bring a human touch to your website is through storytelling.

2. Use your own photos.
Branding Photos: These are my top recommendation. A branding photographer can capture high-quality, professional images that are distinctly yours. These photos tell a story about who you are and what your business represents.

Mobile Phone Photos: While not as polished, using photos you’ve taken on your phone can still work, depending on the context. These can be particularly effective for more candid or behind-the-scenes content.

3. Avoid overused AI language.
Here’s a sneaky but effective tip: steer clear of phrases and terms commonly used by AI-generated copy. Certain words and phrases tend to show up again and again in AI-written content, so by being intentional with your word choices, you can differentiate yourself.

This tip comes from Kindey over at , and while I can’t remember the exact episode (seriously, go check out her podcast for all the good stuff), the advice sticks. Be mindful of your language and make it as personal, specific, and “you” as possible.

4. Talk about what others in your industry aren’t.
Take a step back and look at what’s being said in your industry. Now, ask yourself: What’s missing?

5. Use quotes.
In Episode 5 of the podcast, I had copywriter on to talk about this exact strategy. Quoting real people and using real data adds weight to your content and gives it credibility that AI simply can’t match.

If you’re not sure where to start or how to make your content stand out, I can help!

With my personalized marketing insights assessment, I’ll review your website and messaging, pinpoint what’s missing, and give you actionable steps to humanize your content.

Interested? Send me a DM with the word ‘Stand Out’ and let’s chat about how I can help you.

My podcast is utterly direct.
You want answers to why you’re not seeing website traffic?
Why previous SEO attempts haven’t work?
Wondering who can you trust with what seems a crap ton of people shouting in your face about one tactic they claim is what you need to do?

My podcast answers those questions... and more. It’s about improving our business through tactics that last more than a minute.

It’s not built on fads. Or quick schemes. It’s not even just about business. Becuase at the heart of our business is, us. You. Me.

I bring on guests that help us improve not only in business but personally. Like yoga teachers, productivity specialists, other marketers, spiritual coaches, plus many more.

If you’re a fan of podcasts as a medium and you’re looking for a trustworthy podcast, I would love for you to check out The Small Business Sweet Spot.

If you’ve already heard some episodes and love it, please give it a review on your fave platform. It helps the platforms show it to others who would like it too.

If there’s a topic that you haven’t heard done before and want to hear it, let me know. I’ll look into it.

Which of these are you most struggling with:

[1] SEO is too complicated or technical for me.

[2] You’ve launched your website but no traffic is coming.

[3] I don’t have time to create content or learn SEO.

[4] I tried SEO companies in the past but I didn’t see any leads.

[5] I type in my service to Google but I don’t see my website.

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My bio has links to all kinds of free resources you can trust. Just ask my dog Stone. He trusts me.

If you’ve felt a bit lost in how to deal with SEO and AI… high five! I’m high fiving you to welcome you to the chaos club. There’s new information all the time. It’s a new era. Never before done. This is the time to experiment. Get started. What used to work, still does actually but in a whole new perspective. If you’re wondering how to move forward or adjust your marketing with the new AI world, check out episode 23 of the Small Business Sweet Spot podcast. Find it on your fave podcast platform. Or DM me and I’ll send you a link.