Brightbox Digital

In addition to your primary category on your Google Business Profile, you can add up to nine additional categories.

A lot of businesses don’t max that out.

Use tools like GMB Everywhere to find related categories that make sense for your business. That can help you show up for more relevant searches.

Just make sure the categories actually match what you do.

Don’t make customers work to hire you.

Over half of online searches happen on a cell phone. If someone has to memorize your phone number or switch between apps just to call you, you’ve probably already lost the lead.

Make it simple.

Have a clear click to call button on your website so they can tap and call immediately.

The easier you make it, the more calls you’ll get.

One website mistake that could be costing you leads is not having a mobile responsive website.

I still see a lot of websites that either don’t work well or don’t look good on a phone.

On most of the websites I’ve designed, the majority of traffic comes from mobile. I would say at least 60 percent for almost every one.

If your site doesn’t look good on a phone, you’re probably losing business.

Make sure your website works and looks clean on mobile.

People don’t just hire businesses, they hire people.

Make sure you have a team page on your website. Don’t just hide behind your logo.

People want to trust who they’re hiring. They want to see who they’re hiring. A real photo and a short bio can go a long way.

Trust matters more than most people think when it comes to SEO and conversions.