Banyan Tree Creative Content

Welcome to “Creating CTAs that Work, Part 2!”

In Part 1, we discussed building rapport with your audience. . You’ve captured their attention, so how do you generate leads. Email marketing is the common lead generator across all small business types.

Step 1: Create a FREE resource. This could be a guide or tip sheet of some sort that your followers aren’t able to access unless they provide their email address. Create the resource and the web page redirect that asks your audience for their email address. Though requiring a bit of up-front work, it pays off!

Step 2: Peak interest! Generate an engaging CTA encouraging people to take those extra steps. Explain why doing so is of value to them, then detail how they can receive the resource from you.

Example: Comment ‘YES’ to receive your free guide to maximizing accessibility features on your website!

DM me to gain access to your free guide to customer service hacks!

Pro Tip: If you ask your audience to go to the link in your bio on Instagram, it won’t be pushed by the algorithm. Instead: try asking your followers to comment or DM you if they would like the resource.

Now that you’ve got people signing up for your emails and accessing your amazing work, they're on the fast track to buying from you or hiring you in the future!

Found this post helpful? Click the ‘Save tab’ to refer back to it later. Having trouble determining what you could provide for your audience? Direct message Banyan Tree Creative Content on all social media to see how we can assist you in creating resources your audience needs.

Whether you’re hard at work finishing up the week's projects like Otis, or you're easing yourself into the weekend, we hope it’s a fabulous day. Happy Friday from Banyan Tree Creative Content!

What do you think Otis is working on? Tell us in the comments!

Last week we explained what a CTA is (psst, if you missed it, it means call to action!). Now it’s time to learn how to create CTAs that work, Part 1!

Every social media post has the opportunity for you to do one of three things with your audience: form trust, a lead, or a purchase. Having your end goal in mind when formulating your CTAs is important.

It’s easy to say “visit our website to learn more,” but there are many creative alternatives that may be more engaging. A few alternative CTA examples that aim to build trust are:

Educational: “Click the Save tab to easily view this post later!”
Inspirational: “Spread the love to your followers and share this post!”
Entertainment: “Comment below on which brand of oat milk I should try next!”

When building trust and rapport with your audience, you should aim to gain the following metrics: engagement in the comments section, likes, shares, and saves.

Stay tuned next week to learn more about creating CTAs for generating leads and making sales. Oh… and save and share this post if you found it helpful!

“You can find magic wherever you look. Sit back and relax, all you need is a book” - Dr Seuss

April 2 is International Children’s Book Day! It’s a great day to share the joy of reading with the children in your life, or the dog in your life for that matter.

Drop the name of your favorite children’s book in the comments!

Here are some of our favorites:

For little ones:
Mouse Paint by Ellen Stoll Walsh
Ten, Nine, Eight by Molly Bang
The Little Red Hen by Paul Galdone
Caps for Sale by Esphyr Slobodkina
Whose Knees Are These? by Jabari Asim and LeUyen Pham

For not so little ones:
Purple, Green and Yellow by Robert Munsch (and all his other books!)
The True Story of the Three Little Pigs Paperback by Jon Scieszka
My Lucky Day by Keiko Kaszo

For big kids to tweens:
Whatever After Series by Sarah Mlynowski and Upside Down Magic series by Emily Jenkins and Sarah Mlynowski
Magic Treehouse series by Mary Pope Osborne
Raina Telgameier graphic novels
Wonder and White Bird (graphic novel) by R. J. Palacio
The One and Only Ivan Katherine Applegate and Patricia Castelao
Roald Dahl collection
Small Steps: The Year I Got Polio by Peg Kehret

Pearl the Destroyer wishes everyone a Happy St. Patrick's Day, and if you are thinking of a dog, please adopt, don't shop! If she doesn't destroy anything today, it will be lucky, indeed!

Google reviews! You want them. You need them (for real - you do). You have happy clients, yet trolls climbed out from under their bridges and left fake bad ones! How will you ever get the reviews you want and need and get rid of the trolls? You're in luck! We have the answer. Check out our latest blog for tips on getting those reviews and battling trolls: https://lnkd.in/dXP_-q4b
When you're done reading, don't forget to leave us a Google review! You knew we were going to ask, right? Thank you! https://lnkd.in/dvMzWJEc

How to Ask Clients for Google Reviews When deciding whether to eat at a new restaurant, perusing the Google reviews gives you a good idea what other customers think. You also have quick access to the menu, hours, address, contact info, pictures of the food a...