Yay Graphic Design

There’s something really special about working with someone who builds everything by hand and leads with heart. This brand board marks a mini rebrand, new logo, and website refresh for a friend whose work ethic and craftsmanship never stop impressing me. Love you, 🔥⛓️✨

This one hit me right in the feels. 🥹
Hearing that my work has helped a brand finally look and feel like the vision they’ve had from the very beginning? That’s the dream.
From mini coloring books to packaging and brand visuals, it’s been such a joy to help A Brighter Year stay consistent, accessible, and unmistakably them.
This is why I love what I do. ✨

🌿 Porchlight Mercantile
A cozy home for vintage charm and rooted beauty.

When creating Porchlight Mercantile’s brand, I wanted to capture the soft glow of gathered things — the feeling of stepping into a space where time slows, stories unfold, and every object has soul.

✨ Brand Essence
Curated comforts for home and hearth. Objects with soul, plants with purpose.

🎨 The Palette
Porchlight Glow, Antique Brass, Terra Firma, Ivy Leaf, Wrought Iron — a blend of old-world warmth and organic softness.

🔡 The Typography
Classic serif meets modern sans-serif, with subtle script accents for a hand-touched feel.

🌱 The Voice
Warm. Poetic. Rooted. A place where you’re invited to linger and feel at home.

This brand identity weaves together vintage textures, thoughtful typography, and earthy tones to create a mercantile that feels like a hug at the door.

What do you think — does it make you want to step inside?