Salmeron Financial

An important PSA to help protect your phone number 👇

The scam du jour: You get a text from an unknown number—and I mean truly unknown, like a 10-digit sequence that more closely resembles a serial number on a microwave than an actual person’s phone. “Hey, is this still you?” or “Jessica, are we still meeting at 3?” Except you’re not Jessica, and you never had plans with anybody today. Or any time, really.

Your instinct is to be helpful. “Wrong number, buddy!” you type back, feeling like a good citizen.

WRONG. You just told a scammer your number is live, monitored, and belongs to someone polite enough to respond to strangers. Congratulations—you’re now on every spam list from here to Lagos.

What you should do: Delete it.

Seriously, just delete it and go about your day.

What you could do if you’re bored: Forward it to 7726 first (spells SPAM—cute, right?). All the major carriers use this to track scam patterns. Does it help? Marginally. Will it make you feel like a digital vigilante? Sure.

Either way, the golden rule is: Don’t. Reply.

After receiving my fourth spam text today—yes, four, before noon—and remembering it’s Cybersecurity Awareness Month, I felt inspired to share my newfound expertise. You’re welcome. Or I’m sorry. (Honestly, this post could go either way.)

But hey, at least now you know.

(And tell me I’m not alone in this—how many spam texts have you gotten today?)

Had to break some hearts on this stage….

Spoke to hundreds of entrepreneurs about their biggest blind spot: All that energy spent obsessing over market analysis and investment selection? Cute. But your behavior is doing far more damage to your net worth than any market correction ever could. (This is exactly what I wrote about in ‘Millionaire Meltdowns’ - in my view, behavior obliterates portfolios, not volatility.)

You can craft the “perfect” investment strategy, but if emotions still drive your money decisions, you’re like a master chef assuming culinary skills translate to brain surgery. Before you know it, you’re at an operating with a bread knife.

I’ve witnessed too many sharp minds agonizing over asset selection while their compulsive spending, fear-driven choices, and appetite for immediate gratification systematically torch their wealth-building efforts.

It’s like having a bucket with holes in the bottom and wondering why pouring water in faster isn’t working. The leak isn’t your asset allocation - it’s your relationship with money itself.

This truth might be uncomfortable, but … well … it’s the truth. Your portfolio is only as strong as the person managing it. And most people are their own worst financial enemy.

Look, I could keep going with these behavioral train wrecks (and I do - there are 10 more jaw-dropping examples in ‘Millionaire Meltdowns’ if you’re into financial disaster stories, just search my name on Amazon), but you get the point…

Most people will read this, agree completely, then go make the same wealth-destroying decision they made last week. Don’t be most people.

Press ‘like’ if this hit home, or better yet - comment with the ONE financial behavior you know you need to stop. (I’ll go first in the comments.)

And if you know someone who needs to hear this reality check, share it. Sometimes the truth hurts, but broke hurts worse.

How to build a business so irresistible that customers BEG to work with you.

Back in 2022, I watched Jesse Cole give me and others a behind-the-scenes tour of his "little" baseball team at Grayson Stadium in Savannah, GA (shoutout to JT Foxx for the connection).

Fast forward to today: I just went to their website and tried to buy tickets to their games. EVERYTHING says "SOLD OUT."

The only available button on their website? "Join the ticket interest list."

They've achieved what every business owner fantasizes about - customers desperately wanting to PAY them, but having to wait in line for the privilege.

While every other organization was optimizing for efficiency, Jesse optimized for emotion. While they focused on metrics, he focused on memories. While they streamlined processes, he amplified experiences.

He has proven that making people feel genuinely valued, seen, heard … is the most profitable strategy you can deploy.

My takeaway: Stop asking "How can we cut costs?" Start asking "How can we make our customers feel like *rockstars*?"

When you nail that, you don't chase customers - they chase you. You don't discount to fill seats - you have people camping out in virtual lines just hoping to pay full price.

Your customers either feel like a transaction or like family. Guess which one works best? (comment below 👇 )

(Oh, and this picture: Evidence that I make excellent beige filling in a charisma sandwich lol)