Firm Forward
Firm Forward offers marketing essentials for law firms in a simple subscription format that grounds the firm's content, communication, and business development efforts. Imagine having access to an expert team with the resources you need to reach your clients and contacts in an effective and meaningful way, while being able to save on the cost of hiring those resources full-time, let alone during a
06/05/2026
Bloomberg Law added a Technology and Innovation pillar to its 2026 Leading Law Firms ranking. It joins the original three and is the most consequential methodology shift in legal rankings this year.
Most firms positioning their technology investments for ranking purposes are submitting announcements. Researchers in 2026 are not reading announcements as outcomes. "We rolled out X to all attorneys in Q3 2025; matter intake time fell 31% in Q1 2026" is evidence. "We have invested in AI" is a sentence. The work this quarter is documentation: specific projects, specific dates, measurable outcomes, before-and-after data. What counts as evidence under the new tech pillar — and what doesn't.
05/28/2026
Dos patrones que corren en direcciones opuestas en el mercado legal de Latinoamérica en 2026.
Las firmas españolas se expanden agresivamente en LATAM. La unión de Pérez-Llorca con Gómez-Pinzón en Colombia, tras la integración de González Calvillo en México. El debut de Cuatrecasas Chile en el listado Elite 2026 de Latin Lawyer.
Al mismo tiempo, las firmas locales fuertes refuerzan su independencia frente a las plataformas internacionales con una visibilidad mayor que en cualquier año desde 2019.
Plataformas internacionales crecen. Firmas locales independientes apuestan por su distinción local en lugar de fusionarse.
Cinco slides sobre lo que esto significa para el ruteo de referidos transfronterizos. Guarda esto antes de tu próxima reunión de socios.
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