Daryl Johnson

Once you have a great click thru rate (CTR) on ads, a big focus for improvement is improving landing pages for conversion rates. PPC Hero has done a great job documenting what things on a page should be there...and which ones might need to go away. I would add heat mapping software like HotJar to gain better insights, but this is a great starting point.

How To Optimize Your Website For Higher Conversion Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.

I've always half-joked that marketing is understanding people wants and biases. Many times I've seen bias keep business owners away from a great ROI. We think we know...but we really don't😩. Do these biases affect you too?

7 Cognitive Biases That Are Holding You Back You may believe that your conscious self is in control of your life, but the scientific reality is very much the opposite. Conquer these biases to turn things around.