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Just a few months after dealers have started coming forward to warn of slowing EV demand, manufacturers appear to be catching up to that reality. Ford was the first to fold, after dealers started turning away Mach-E allocations. In July, the company extended its self-imposed deadline to hit annual electric vehicle production of 600,000 by a year, and abandoned a 2026 target to build 2 million EVs.
In scrapping plans with GM to co-develop sub-$30,000 EVs, Honda CEO Toshihiro Mibe said the shifting EV environment was difficult to gauge.
"After studying this for a year, we decided that this would be difficult as a business, so at the moment we are ending development of an affordable EV," Mibe said in an interview with Bloomberg this week.
For some, this pullback is no surprise.
"People are finally seeing reality," Toyota Motor Chairman Akio Toyoda said at the Japan Mobility Show, the Wall Street Journal reported. Toyoda has long been skeptical of his peers' pure-electric blueprints.
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