Platinum Taurus

Already enjoy a fair amount of page likes on your business’s page, but struggling to reach the majority of your followers? It’s a common problem for a lot of businesses.

Facebook’s algorithm only allows your organic posts so much exposure—so if you have 100-page likes, and you post something organically to your account, it’s possible that only 20 or so of your followers will see that post. Page post engagement ads offer a solid fix.

To set up engagement ads, merely opt for the “Engagement” marketing objective. “Engagement” in this case includes comments, shares, likes, event responses, and offer claims. By running engagement ads, you get your content an audience with the people who already like, comment, and otherwise interact with it.

You can also choose from Facebook’s proverbial array of targeting options to get your content in front of new segments of the population that might be equally inclined to like, share, what have you.

After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.

Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.

Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.

You should have these web analytics in place, even before you send the first visit to your site or landing page.

Carousel ads are tailor-made for displaying multiple e-commerce products (or multiple parts of the same product) in a single, swipe-able ad.

Carousel ads give advertisers the ability to display up to 10 images or videos—with 10 different CTAs—in one ad, and link to different landing pages from each panel of the Carousel.

They’re effective on both desktop and mobile, and are available for most Facebook ad objectives—so if you’re not shooting for online sales, don’t feel like your hands are tied.

Only 17% of marketers use landing page A/B tests to improve conversion rates.

Are you one of this marketers who uses landing page?

Tell me your thoughts about it ☝️