Sales Goals

I Global Expert on B2B SaaS Pricing Models, Monetisation, and Acquisition Strategies. 3x previous founder (3 exits) and now an advisor, investor, and board member. I've done commercial redesigns for over 100+ other B2B SaaS businesses across Europe, Asia, and North America. For more visit here: https://www.willingnesstopay.com/03-about

I’ve helped companies such as Microsoft, AGFA, SAP, Intel, and Samsung - and portfolio companies of VCs such as Bessemer, Tiger Global, and Gradient.

The Pricing Roadmap - my upcoming book on B2B SaaS Pricing via Houndstone Press (est. late 2022)... Visit here and sign up to get notified when the pre-order opens: https://www.willingnesstopay.com/saas-pricing-book