Fortunato

As another busy and productive year ends, it’s time to share some recent work that shaped our days, including our rebrand and package redesign for Texture ID by Sally Beauty

Texture ID came to us at a crossroads. With multiple product lines and no unifying system rooted in consumer insight, the brand needed clarity, cohesion, and a stronger connection to the people it serves.

Through extensive research, we uncovered a defining truth: textured hair isn’t just something to manage, it’s something to be celebrated. Consumers wanted a brand that reflected their needs, experiences, and most importantly, their individuality. Listening to our consumers became the starting point for reimagining Texture ID.

From there, we built a brand framework and visual system designed to scale with intention. A refined logo, modular color architecture, and a thumbprint identity unique to each hair type work together to create clarity across the portfolio while honoring individuality. Last, we gave each product a unique personality through names inspired by what our consumers think/say in their everyday lives.

The result is a brand that shows up with confidence on shelf and beyond, reflecting the unique DNA each individual hair type possesses and giving consumers the confidence they crave.

Read the full Texture ID rebrand case study on our website.

If it’s been quiet around here, it’s because we’ve been hard at work these past few months—time to get caught up with some of the projects we’ve loved working on.

We teamed up with world-renowned photographer Andy Mahr to craft a new brand image and campaign to help advance a mission unlike any other — to change and save Veterans’ and Active Duty Military Service Members’ lives through the power of golf.

To show the program from its most authentic light, our campaign is designed to focus the little moments that happen between holes: a conversation at the driving range, a heart-to-heart while eating a sandwich before hitting the back nine, a shared laugh, a reassuring hug.

The work has been reflected into PGA HOPE’s new website, a mural at this year’s PGA Championship, print, and more. We’re thrilled to help further PGA HOPE’s mission, and be part of their growth as they reach and connect with more Veterans and Active Duty Military Service Members than ever before.

Wishing good luck to our friends at Dallas Trinity FC as they take the pitch for their inaugural USL Super League match, making history as Dallas’ first professional women’s soccer team.

We’ve had a front row seat to the hard work and dedication the club has put into this historic moment, and are proud to share some of the work we’ve taken part in helping them build. Here’s to a healthy and successful season! 🏆

Very excited to experience the much anticipated reveal of Dallas Trinity FC, the first professional women’s soccer team in Dallas 🙌🏼 we can’t wait for what’s next ⚽️