Grasp

From the Archives.

http://www.graspyourbrand.com/blog/2015/5/7/understanding-isnt-inherent

Understanding Isn't Inherent Over and over I have the same conversations with people. They have this idea that their team all have the same understanding of where their brand is going. They've never defined what their brand is. They don't know their values, nor does anyone else on the team. They go day-to-day hoping everything…

Non-Sales Selling Builds Brands How much time do you focus on selling who you are, instead of just your products or services? I believe that brands are built through non-sales selling. When your potential clients spend more time with you, it allows you more opportunities to build trust, establish your values, and instill who you a…

I can't do that I've found myself writing more lately and if I'm honest I kind of like it. Whether I'm writing about branding, photography or business the topic doesn't matter as much as long as I'm sharing ideas. But it hasn't always been this way— in fact, I use to avoid it like the plague. Growing up I was neve…

What do you think when someone says their "rebranding."

ReBranding Isn't What You Think I've heard the term "rebrand" used often. I'm sure you've heard someone say, "We're in the middle of a big rebrand." What does that mean to you? When I hear this it almost always means this person/company is updating their identity: Logo, colors, website, signage, and so on. This will definitely af…

You can get the projects you want. But you have to do this one thing right.

Land Projects You'll Love Are you stuck in a rut where all the projects you're landing aren't the projects you want? The scope of work is not as in-depth as you'd like. Or you're doing work that's not best suited for your skill set, but people keep asking for "those things." How do you break out of this? Can you turn it arou…

3 Factors to Rediscovering Your Passion When you've lost your passion, your drive dwindles, your work suffers and you feel a total lack of fulfillment in what you're doing. It's only when you are able to rediscover this passion that you'll rediscover that fulfillment. You have that drive again that gets you out of bed in the morning ready…