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I approach my work with a simple assumption: you already have a story. You don’t need me to create it. You need me to help you uncover it, shape it, and tell it in the most compelling way possible so that you (your brand) can connect with the people who should care (your audience). I got a good deal of my training for this work on the job at an incredible branding agency. Before that, I studied th
07/11/2011
Working with a new arts-focused client, and together we're exploring why creativity matters in the 21st century. Food for thought here on how achievement and creativity often don't go hand-in-hand: http://globalpublicsquare.blogs.cnn.com/2011/06/05/rebellion-of-the-innovation-mom/. (Thanks, Fulcrum Creatives.)
Rebellion of an Innovation Mom Editor's Note: Anne-Marie Slaughter is the Bert G. Kerstetter ’66 University Professor of Politics and International Affairs at Princeton University. Follow her on Twitter at .
06/22/2011
My wonderful clients at Univita Health in Arizona shared this excerpt with me this week from _The Complete Guide to the Care and Training of the Writer in Your Life_. It gave me so many good chuckles.
McSweeney’s Internet Tendency: From The Complete Guide to the Care and Training of the Writer in Yo
03/18/2011
Proud to have been part of the production of this PSA for Flying Horse Farms.
In honor of my dear friend and favorite editor Joel Showalter, happy National Grammar Day!
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