PLGD

Let’s talk about High-gravity words:

If ChatGPT’s response still feels bland or generic, chances are it doesn’t know what to focus on.

High-gravity words are names, ideas, or fields of study that actually carry weight and immediately shift how the model responds.

Instead of “Help me create an offer”...

Try this:
“Help me create an offer using Dan Kennedy’s principles for direct-response marketing.”

Or this:

“You’re an expert in buyer psychology. Help me write this sales page.”

Why it works: These high-gravity words help the AI lock onto useful references and pull your output in a stronger direction.

Build your gravity list

Level up your prompts by making a living doc of your favorite:
Experts (e.g., Joe Sugarman, Eugene Schwartz, Noah Kagan)
Disciplines (e.g., behavioral economics, buyer psychology)
Frameworks (e.g., StoryBrand, PAS, AIDA)