PatientPoint

In healthcare marketing, impact comes from alignment, empathy and data you can act on.

That was the clear theme emerging from 2026 where industry leaders explored how trust, technology and transformation are reshaping patient and HCP engagement.

We were proud to showcase PatientPoint's patient engagement solutions and to have PatientPoint EVP Elissa Guerra join Daniel Fernandez (Genentech), Kyle Brown (CoxHealth) and moderator Samuel Rolfe (Exeevo) for a discussion on building digital experiences that patients and providers actually use.

A few themes stood out:
✅ Omnichannel engagement only works when goals are shared, programs are built to scale and success is measured by outcomes that matter — let wins unlock budgets.
✅ Patient-centered design beats process. The best healthcare experiences reduce friction around access, affordability and care navigation, while using AI to enhance care without losing the human connection.
✅ In rare disease, every touchpoint matters. Building trust through meaningful engagement is essential to long-term adherence and outcomes.
✅ As HCP access becomes more challenging, AI-powered engagement must help orchestrate the right next action and deliver measurable impact, not just impressions.

The common thread across every conversation: listen deeply to patients, align teams around shared goals and use data and empathy together to create better healthcare experiences.

Thanks to the Future Pharma team and everyone who stopped by Booth #104.

Join us at 2026 in Boston on June 1–2 and visit Booth #104 to explore PatientPoint’s patient engagement solutions — from waiting room digital displays and interactive exam room experiences to PatientPoint Precision, a new DTC channel so precise, it’s Direct-to-Your-Patient Marketing.

Plus, on June 1, PatientPoint Executive Vice President Elissa Guerra will join healthcare and pharma leaders for a panel discussion on how healthcare organizations can design digital experiences that strengthen engagement, support adherence and create more meaningful patient-provider interactions.

Not registered yet? Use discount code FP26SPONSOR for 25% off when you register here: https://futurepharma.wbresearch.com/srspricing?utm_source=Sponsor%20Link&utm_medium=Sponsor&utm_campaign=10406.021%20-%20FuturePharma%202026%20%E2%80%93%20Sponsor%20Discount%20Code&disc=FP26SPONSOR&extTreatId=7618226

We look forward to seeing you there!

Some conversations stay with you long after the event ends.

Katie Couric's interview with PatientPoint CEO Jim Lang at was one of them.

Her message centered on the importance of proactive screening and the very real, potentially lifesaving impact education can have when it reaches people at the right moment.

One of the biggest takeaways was the continued push for earlier colorectal cancer screening — beginning at age 45 for average-risk adults, or even earlier for those with family history, often 10 years before the age a relative was diagnosed.

Katie said, “You have to reach people where they are,” and there may be no more important environment for that than the point of care.

When patients are sitting in a doctor’s office, they are actively looking for answers, guidance and reassurance. That’s what makes trusted health education in those moments so impactful.

Awareness matters. But delivering the right information at the moment patients are most likely to act is what changes outcomes.

Early detection saves lives.