GAZ

Our Branding project with Bread & Salt: inspired by their mission to root digital commerce in a sense of place; guided by the theme "a city in a store," we infused urban elements into our design. This approach involved selecting a color palette that reflects the diverse textures of a cityscape—concrete, foliage, brick, and street surfaces—thereby embedding a metropolitan essence into the branding. Additionally, we incorporated aspects of their unique name: the representation of a loaf of bread, and a stylized, microscopic view of a salt crystal. These elements were seamlessly integrated into both the iconography and typography, ensuring a solid and cohesive brand identity.

This is our Chicago Pickle branding project, where we aimed to craft an identity that effortlessly embodies athleticism while exuding the refinement and sophistication that the client yearned for. They wanted a modern, bold, and robust strength in their brand; by marrying these desires with our creative process, we've created branding that's readable, memorable, and timeless. What's your verdict? 🏓

We are proud to announce owner of has launched her new product line featuring gourmet WAGYU DOGS (with more products on the way 👀), soon to be in all 44 locations. We are so grateful to be apart of this team, , , .
So proud of you you are truly the BBQ GOAT!!!