Chicago Brander
Chicago Brander is a blog written by Dan Gershenson, a brand strategist and content marketing consultant. A veteran of several Chicago-area advertising agencies, Dan has helped a variety of CEOs and Marketing Directors at small to medium sized companies, identifying their best niches and areas of opportunity through his Brand Audits.
11/25/2014
If you're afraid that you used one of these insane stock photos in your advertising, don't worry. I'm 99.9999% positive you didn't (and if you did, then you didn't ask me).
Totino's Pizza Made 50 Ridiculous Ads Using the World's Worst Stock Photos This week's "Uh, what? No, seriously, what?" comes to us from those perpetuators of pizza propaganda, Totino's Pizza.
10/03/2014
So much about Yahoo isn't because they have a yodel or Marissa Mayer or because Marissa Mayer has a certain vacation policy that's unique. The challenges for them run deeper. Their content is often horrible and repeats the same type of stories over and over again. Perhaps luring a Katie Couric and others is a big splash, but Katie can't write everything we see - seriously, how many more stories about "how I paid off my $100,000 debt in 3 months" and Kardashian news are needed? How many times does a Yahoo email need to be hacked so they'll take security more seriously?
Meanwhile, Gmail is finding unique ways to help organize your email into categories that make your daily life more efficient so you can distinguish what's most important to you. Which happens to be connected to a slew of other Google tools for home and business.
These are deeper internal content and technology issues that can't be solved by an agency coming up with a new font for a logo.
Time for a New Yodel? Yahoo Reaches Out to Agencies for Big Brand Campaign Yahoo has reached out to agencies to create a major ad push, Ad Age has learned.
10/01/2014
It's not that big beer is dying as much as craft beer has found a way to expand its niche into bigger communities. It's not just about the tiny group of purists that meet once a month to share rare brews but a much bigger audience that can get the good stuff on tap.
The hidden element that isn't discussed as much in this article is distribution. Craft beers here in Chicago like Two Brothers Brewing Company are finding their way into bars, restaurants and retail stores whereas a few years ago it seemed to be a much bigger challenge to break through in general. But I'd never expect the big guys to go away anytime soon either - Bud's distribution and influence on retailers is still King. Plus, many people don't realize how many brands fall under Budweiser besides Bud and Bud Light, such as Goose Island.
Big Beer Searches for Answers Top Brewers Search For Strategies to Avoid 'Inexorable Decline' of Major Brands
Click here to claim your Sponsored Listing.
