Cathy Xue
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I grew up in Beijing, China, and went to high school in Austin, Texas. I'm a current NYU student majoring in Psychology, minoring in Business and Entertainment, Media, and Technology. I am passionate about Public Relations because I got to interact with high-profile influencers and thinkers who can provide me with various insights throughout my lifetime. Three months working experience at Ogilvy B
02/20/2023
KFC’s globally famous slogan“It’s finger-licking good” is a unique example of how a professional PR team deals with complaints and negative comments. The team created a strategy of blurring out the middle words in the slogan in response to negative comments. Such an approach not only effectively counters the negative reaction but also maintains their attitude of being humorous!
Three-month internship at in the summer is my BEST experience ever. I would say Ogilvy is the most influential Advertising agency! Glad to have worked with such a professional team. Checkout the great work from the amazing Coca-Cola team from Ogilvy Asia to celebrate the year of Rabbit!🐇
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