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03/11/2023
"Just took another listing from Facebook"
"Closed 4 last month in this market all from referrals"
I'm still getting posts and responses like this all the time because we haven't STOPPED creating content despite what the market does.
When things slow down, you get louder.
Next week the Challenge begins so if you have had anyone forget you're in business or you have gotten less than 10 deals last year from your social accounts, the answer is simple.
CREATE MORE CONTENT.
If' you're stuck with what to say or do, or tired of relying on lead sources you don't control, sign up, follow the system, and let it play out like it has for hundreds of others. Join in comments!
You do not control the market you can only listen to it. This is why pricing too high in the beginning will come back to haunt you.
03/04/2023
Having a big fancy website isn't going to lead to any business unless you drive traffic to it.
You need to feed your brand constantly no different than working out. Each conversation you have or piece of content you create each day slowly grow your brand, but you have to keep at it.
One day at a time.
Today's show we meet with CMO of Lead Pops Jason Frazier who lays out the roadmap for what to be doing RIGHT now to make you brand Pop!
(when the competition gets very quiet is when you should get very loud)
Show is now live!
01/21/2023
Which is better for you, long form or short form content?
There isn't a right or wrong answer, it just depends on what your goals are with video.
This week's show goes over the pros and cons of each so if struggling which is right for you listen to the latest episode.
Do you open emails from your financial planner or insurance rep?
Hell NO! Because you know it's most likely crap content.
It's either some kind of online greeting card or irrelevant news update and there's no personality to it so it goes into the DELETE box.
Now thing about your email strategy. is it leading to business?
Less than 15% of emails get opened, but we're getting 40% opens by creating original content that has authenticity behind it.
Here's how we use video email inside Referral Sweet to attract more business from the people we already know. Check out the full article too!
How does creating content lead to business? In real estate you have 3 options; 1.) Buy Business, 2.) Prospect it, or 3.) Attract It.
Here's the numbers in how "Attraction" works and why anyone who does it consistently sees results...
We call it the Bed, Bath, & Beyond marketing approach... check it out and access full blog in comments to learn more..
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