Vamcom LLC

J: HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to

HubSpot expands its AI capabilities with Dashworks acquisition | MarTech HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.

J: Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics

Half of ecommerce brands lack the support to scale personalization effectively | MarTech A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.