Fowler Films

Capturing moments like these, when everything briefly lines up in front of the lens, is what keeps me coming back to the work.

Six frames from a film we shot a while back.

The conditions weren’t exactly doing us any favors, but that tends to sharpen your instincts. You make fewer choices, but you make them on purpose.

A lot of this came down to slowing things down, committing to frames, and trusting that simple decisions usually age better than clever ones.

Still like how these turned out.
When you are under pressure on set, do you simplify or push harder?

RETIREMENT!
Nope. not me, but these folks that live at the ACTS retirement community in Maryland were awesome to work with. We met retires teachers, engineers, a WW2 pilot and someone from one of the 3 letter agencies.

The goal was to capture a slice of what life is like at the ACTS community. The challenge was to fit in with the busy schedule of the facility and the real people featured in the commercial. NO PROBLEM! We've been doing that for years. We planned out what we needed, brought in our wonderful people and got some great moments showing them having a great time.