SimRacing Expo

unded in 2014 at the legendary Nürburgring Nordschleife, the SimRacing Expo is world’s leading SimRacing exhibition and event. Every year, fans from around the world travel to Frankfurt to discover the latest trends in SimRacing technology, hardware, and software, and to connect with the top brands and industry leaders. The German edition of the SimRacing Expo attracted tens of thousands of fans, racers, developers, and manufacturers from around the globe. Following record-breaking success in 2025 with over 24,000 visitors, 74 exhibitors, and 30 world premieres, the 2026 edition in Charlotte promises to set new standards in innovation, interactivity, and community. SimRacing Expo is finally coming to the USA, with Charlotte, North Carolina as its new home. Charlotte is home to 17 NASCAR teams, the Haas F1 Team, numerous major U.S. sports franchises, and the state-of-the-art Charlotte Convention Center, which offers ideal conditions for hosting the Expo Charlotte. The SimRacing Expo Charlotte aims to bring the same unique combination of virtual and real-world motorsport that made the European edition so successful. Taking place during Memorial Day Weekend 2026, the event will be held alongside the legendary NASCAR Coca-Cola 600, one of the most important and spectacular races on the NASCAR calendar. Just steps away from the Charlotte Convention Center, visitors can also experience the world-famous NASCAR Hall of Fame, a three-story exhibition dedicated to the past, present, and future of NASCAR, unmatched anywhere else in the world. This weekend is a dream come true for every motorsport and SimRacing fan, making a trip to Charlotte absolutely worthwhile. SimRacing provides the ultimate way to experience motorsport without the high costs or risks of real racing. At the SimRacing Expo USA, you can virtually drive your dream cars and compete with racers from all around the world.