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Impact Update: Checking in with Crisis Assistance Ministry | Apparo 09/03/2020

In 2018, Crisis Assistance Ministry applied for and won Apparo's Website for Good Award, generously sponsored by Piedmont Natural Gas. They received a new website handmade by our team at Rabell Creative and have since more than DOUBLED their online donations and 5x growth in social media traffic!

“Within the first 6 months of launching the new site,” explains Liana, “we had a 6% decrease in bounce rate, we increased session duration by 6% and increased traffic from social media 517%, year over year. The new website has also contributed to our improved ability to fundraise. In our last campaign, our online donations were up 100% compared to last year

“Because the new website is easier to manage,” shares Liana, “we’ve had more time to create and deliver content. This helps us:

- Meet our mission of educating our community about issues that impact those we serve.
- Fundraise, by delivering information that engages our donors.
- Respond to quickly-changing times, such as the recent pandemic, by enabling us to be nimble and responsive with the information we deliver.”

Read more about Crisis Assistance Ministry, Apparo and the incredible work both of these organizations are doing by clicking the below link.

Impact Update: Checking in with Crisis Assistance Ministry | Apparo Crisis Assistance Ministry leadership has been working with Apparo since 2014 to improve their ability to serve their clients in need.

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