Move Think Smile

So my buddy owns a gym.
Not a franchise thing.
A legit, locally-owned gym with coaches who actually give a damn.
He calls me up last year.
Heated.
Like, you could hear him pacing.
"Adam, I'm getting leads. Tons of 'em. But nobody signs up for anything over two hundred bucks. And the ones who do? Gone before their second billing cycle."
I asked him one question.
"Show me your ad."
He texts me a screenshot.
And I'm like... yep.
There it is.
"Lose 10 pounds in 30 days."
"Free 7-day trial."
"No commitment, cancel anytime."
He basically hung a sign on the door that said:
"Tire kickers welcome."
And then got mad when window shoppers showed up.
But look...
It wasn't his fault.
That's what everybody teaches.
Every marketing course. Every guru. Every template.
"Lead with free. Lower the barrier. Cast a wide net."
And it works.
Kinda.
You get leads.
You get calls.
You get people who download your freebie, ask 47 questions, say "let me think about it," and then ghost you on a Tuesday.
There's a whole other type of person out there.
Someone who doesn't need a free trial to make a decision.
Who isn't comparing you to six other options.
Who's sick of band-aids and quick fixes and is ready to actually do something about it.
That person was never gonna click on "Lose 10 pounds in 30 days."
Not in a million years.
Cuz that ad wasn't written for them.
It was written for the other one.
And most health & wellness businesses?
Their ads. Their posts. Their emails. Their freebies.
Talking to the wrong crowd.
Without even knowing it.
Then blaming the algorithm.
Or their pricing.
Or the economy.
Or Mercury being in retrograde or whatever.
When the actual problem is way simpler.
And way more fixable.
But I'll save that for next week.
Cuz it deserves its own email.
Maybe two.
Have a great week,
Adam Von Ins & Elea Faucheron

PS, ask yourself this week: if you deleted your worst 80% of leads, would your business get easier or harder?

If the answer is easier... see how we're using HighLevel to do that:
https://go.movethinksmile.com/show-me