Stitch Design Co.

High Country Motor Lodge, a curated and contemplative retreat in Flagstaff Arizona inspired by celestial beauty of the night sky and high country desert. The brand touches every inch of the property from in-room materials, signage, and coasters to menus, merch, and luggage tags.

Gift card artworks-in-progress for Faherty, a family-run lifestyle brand creating high-quality, sustainably-minded, feel-good favorites. A variety of designs give customers the freedom to choose the colorways and message that speaks to them. Two card holder options — one made of repurposed blanket scraps and the other, wood paper — reflect the brand’s commitment to sustainability and care for the fine details that make a seemingly simple moment exponentially more meaningful.

Brand identity for Little Gem, a fresh, farm-to-table market serving up healthy, delicious fare, reflects the brand’s warm, playful spirit. Vintage inspired letterforms are simultaneously whimsical and classic. The upbeat, fun logomark brings together people and fresh, healthy food in a way that’s inspiring and iconic. Graphic elements and an eclectic mix of fruit and vegetable illustrations add flexibility and depth to the system. A vibrant color palette reflects the farm, fresh ingredients.

Messaging for High Country Motor Lodge in Flagstaff, Arizona, a vintage, Route 66 motel lovingly transformed into a curated retreat, touched every part of the property — from in-room materials and social to signage. Copy inspiration courtesy of the wanderlust that jump-starts epic road trips, the celestial, soulful beauty of the night sky, and the ethereal allure of the high country desert. Think Jack Kerouac meets Annie Dillard meets Carl Sagan.

The brand development for HCML was born of the awe-inspiring beauty of the high country desert of Flagstaff, Arizona and the irreverent spirit of restless ramblers everywhere. Nestled between The Grand Canyon and Barringer Crater, the High Country Motor Lodge is at once both celestial and earthly, and the brand design honors both. An eclectic family of hand-rendered typographic and illustrative graphic elements, dreamy stories celebrate the motor lodge’s vintage style, contemporary design, and the love of high desert adventure.