ZeroN Research

Explaining this to a client today, and thought I'd share here as well.

How To Price Your Product: A Guide To The Van Westendorp Pricing Model Pricing is a critical aspect that determines the success of products and services more than acquisition or retention strategies, but is rarely given the same fidelity of strategy prior to launch. Going to market without understanding how customers value your product can hurt sales and brand equity.

Excellent brand work.

Sod Poodles, Yard Goats and Trash Pandas, Oh My As Brandiose worked to create memorable mascots for minor league baseball teams, it found a tried and true recipe for success.