Social Navigator

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It's Tuesday, which means it's time for us to share some social media tips and updates! Today, we're talking about Meta removing their reels bonus program for creators.

This Meta program, which paid bonuses to creators for making Reels and hitting specific benchmarks, was shut down. Originally introduced in 2021, it incentivized content makers to generate more short video content.

The creators who participated in the program got impressive bonuses under this program. Multiple creators got more than $10,000 in bonuses, with some claiming to get even $35,000 in a month. But these creators had to garner millions of views on their Reels, and Meta was happy to distribute money to make the format more popular.

With the removal of this program, it'll be interesting to see where Meta's reels go. Will creators feel less incentivized to create this short-form video content on Instagram and Facebook? Chime in in the comments and let us know what you think!