Pilgrim Business Development

Article about green advertising its effect on Gen Z's purchasing behavior

Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development? Generation Z (Gen-Z), representing a demographic cohort of persons born from 1995 to 2010, has demonstrated their concerns for environmental protection. On September 20, 2019, for example, millions o...

Here is an article about the future of advertising research. Super interesting information!

Exploring global trends and future directions in advertising research: A focus on consumer behavior - Current Psychology This study aims to select the physiological and neurophysiological studies utilized in advertising and to address the fragmented comprehension of consumers' mental responses to advertising held by marketers and advertisers. To fill the gap, the Preferred Reporting Items for Systematic Reviews and Me...

Probably one of the best analogies for marketing. You need more than one or two lines of leads to build a successful pipeline of potential customers.