Mystery Gift Machine

"it's not the thought that counts, it's the gift," says Epley, University of Chicago professor, in the The Wall Street Journal http://on.wsj.com/UMjJy3

The Science Behind Gifting Research shows which gifts people really appreciate. Hint: Forget trying to be thoughtful. Also, regifting is becoming more socially acceptable.

NOW SHIPPING: group gift to lucky birthday girl in Chicago. Best guess of what the recipient is getting will win $5 credit to their next mystery gift purchase :)