Path2Response LLC

Are your acquisition channels working as hard as they used to? With direct mail costs rising and digital targeting getting fuzzier, finding your next best customer is a massive hurdle right now. If you're looking for ways to boost direct mail response, plug the leaks in your retargeting funnel, or extract more ROI from your custom audiences, let’s connect in New York.

The Path2Response team will be in town for the MCNY event on June 25th. We are booking face-to-face sit-downs with publishers and marketers to look at current industry benchmarks and brainstorm practical ways to optimize your acquisition mix.

The fact is we do data different. We move past standard third-party guesswork to leverage actual transaction-sourced insights that drive measurable responses. Let’s look at your unique challenges and discuss how a fresh approach to data can scale your growth.

When you're trying to scale your customer acquisition, every campaign relies on having the right experts in your corner. 📈

That is why we are thrilled to welcome Kristen Bianco to the team as our newest Client Partner.

Kristen has literally done it all. Having excelled at every stage of the marketing value chain—working directly for brands, in agency seats, and for data providers—she brings an incredibly well-rounded perspective to our clients.

Because Kristen understands the industry from every angle, she knows exactly what makes Path2Response’s core differentiators so powerful for your next campaign:

⏱️ High-Recency Data & Speed: She knows that processing data at high recency with same-day and next-day modeling turnaround is what drives true performance.

⚙️ Modeling Flexibility: She knows how our agile, unconstrained models find hidden signals that legacy co-op playbooks completely miss. For you, that means a major upgrade in campaign performance.

🌐 True Signal Integration: She sees the breakthrough results that occur when we seamlessly integrate online intent behavior with verified transaction data.

With Kristen’s 360-degree expertise steering our advanced data engine, your acquisition campaigns just gained a major competitive upgrade.

👉 Want to see how Kristen and the Path2Response team can scale your next direct mail or digital campaign? Let’s connect!

Welcome to the Team, Allyson Gordon! 🚀 We are thrilled to officially announce that Allyson has joined Path2Response as our Director, Client Development. We believe that "advantage now comes from harnessing differences in data and modeling to drive incremental results." Allyson embodies this mission of modern innovation.

As she puts it, being part of a team that empowers brands to reach "real in-market consumers" is what truly motivates her. Please join us in giving her a warm welcome! 👋