Ascent Strategy

I want to talk about every business’ worst nightmare – landing in the spam folder.
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Whether you’re a business that emails your audience frequently, you send 1:1 cold emails individually, or you’re about to embark on email outreach for your business — this is a must-read, save this post for later!
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Getting emails out of your leads’ spam folders is a serious problem that not many people know how to properly come back from. Once your emails land in people’s spam folders it’s a multi-month helluva process of getting your emails out of the Bermuda Triangle – most don’t come back, but you can if you patiently & proactively take these steps below.
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1. Avoid using spam trigger words in your subject lines. Search Google for spam trigger words to get an exhaustive list.
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2. Spend a lot of time on your subject line. Think about the desirability of your subject line in an inbox with 500 emails. If your subject line is bland, no one’s going to read all the juicy content inside.
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3. There’s a reason why you see my name as the sender of my emails and not Ascent Strategy (if you're not subscribed, head over to my link in bio!) — email platforms favor emails from actual people.
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If this is an option for you, make your name known but take the time to ease your audience into this if they’ve been seeing your brand name in your inbox for a while. This isn’t an option for everyone though, so make sure you’re doing the marketing work so that your audience loves hearing the name of your brand.
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3. Don’t ever buy email lists, or add people without their consent (even friends, always ask first). This is bad behavior in the email world that lands you in people’s spam folders.
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👉🏽 There's SO much more you need to know about getting your emails out of spam, read the full blog post at the link in bio.

Content creation can feel like an overwhelming bottleneck if you have trouble sourcing new ideas. It can back up your whole marketing game if your ideas well is dry, and leave you out of touch with your audience.
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This is no bueno if you have a business to run — you don’t have time to waste contemplating content. Whether you’re hitting an inspiration wall or you need a content ideas boost, here’s a cheat sheet with starting points to help create an abundance of content for your ideas well.