Dionne Design

On Instagram lately. https://www.instagram.com/dionnedesign/

Sometimes we see the words "brand" and "branding" are used interchangeably but they really describe different things:

Brand (noun)
Brand is the way customers perceive a business. It’s influenced by a customer’s experience with products or services and the business’ branding efforts, such as its website, advertising, and social media presence. ⁠
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Branding (verb)
Branding refers to the work that businesses do to shape their brand. This includes everything from how quickly you respond to customer inquiries to designed brand elements.

And if I could add another variation of meaning: brand visual identity. A brand visual identity is what a designer can help you craft but it is only one step in the branding process.

Every interaction with your customer is *branding* work which defines you *brand.*