Expressions

growth, whereas expansion into urban areas drew our target customers, creating better profits. Between 1998 and 2002, seven more stores were opened, in Pawtucket, Providence and Cranston RI; in Roslindale and Jamaica Plain, MA, and a second location in New Haven. These locations opened as we closed all mall stores. Starting in late December 2003 through today, we have continued our program of expansion, with a total of 25 stores now open or opening soon. We have expanded to Springfield, Worcester, New Bedford, Boston, Cambridge, Chelsea and Brockton, MA; Hartford CT; and additional locations in the Boston and Providence areas. The average store size is 4,000 square feet with a 35 to 50 foot store front. The focus is 70% footwear starting with infants and kids but targeting our core market which is 14- to 24-year-old males. The other 30% of our merchandise is made up of clothing from the top-of-the-line vendors serving our customer base. Expressions’ growth is due to its dedication to providing the newest and latest quality name-brand fashion merchandise, combined with superior customer service and community commitment.