Muddy Paw PR

👉 New on Substack! Five music marketing strategies for independent musicians.

I’m a broken record for creative marketing strategies, and over the years, I’ve become attuned to what works for finding fans, but also, how to have FUN with it. Because that’s important, right? You want to actually enjoy this career you’re working so hard to build.

For this article, I thought about looking for different artists for each of the five strategies. Maybe I will next time. But in the end, I honestly felt like no one does it better or more consistently than Canadian favorites (and personal favorites, of course),

And I feel like that consistency is important when it comes to longevity in the music industry.

Another thing I appreciate? Their marketing manages to reach new audiences and make legacy fans feel special at the same time. I always feel like I’m part of an inside joke when Arkells do something to subtly promote new music, but I also know they’re reaching a ton of new fans at the same time. Not easy to do.

Subscribers to the Muddy Paw PR Substack will find the post in their inboxes now, or you can read via the link in my bio. :)

A few thoughts on what I’d consider the new rules of PR and music marketing for indie musicians. As always, would love your thoughts in the comments, and you can read a deeper dive + more music marketing tips on the Muddy Paw PR Substack! (Link in bio)