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From our Landing Page Optimization guide: Chapter 1 | Anatomy of a Landing Page..
Not every landing page needs to include them all, but the building blocks above are common across high-conversion pages. As a general rule, the amount of content your page needs is directly related to the ask of your conversion...
More expensive products, or conversions that ask visitors to give up several pieces of personal information, will need to “sell” more — that is, include more content and be more savvy about it. With lighter asks, such as a “free trial” in exchange for only the visitor’s email address, the entire landing page might fit above the fold.

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Double-Tap if you want to improve your conversion rates!
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Build trust and credibility through social proof.