Show Your Soft Side

Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a strength, not a weakness, is one that struck a chord with young and old alike. uses its reach and resources to build a better world for animals and, in doing so, build better adults.