Arroba

We've written a few words on the poor content choices within Apple's new iPod site. If you love good content, please help spread the message.

Dear Apple, You’re obviously doing fine. You don’t need our help. But yesterday when you released the product pages for the new generation of iPods, you committed some cringe-worthy crimes against content that...

We're drumming toward the launch of our website. Check in here to be notified as soon as it goes live.

Arroba Social Co. - A content shop in Austin that specializes in developing narrative and voice for Arroba Social Co. develops well-crafted content to build unique presence on the Internet. We are published writers and professional editors working toward a new level of engagement between brand and public.

We're in business.

Arroba Social Co. is proud to announce its partnership with Lords of Wax, a documented DJ competition held in Austin, TX. This September, Lords of Wax will pit the area’s best DJs in head to head battles for rhythmic supremacy. Multi-camera film crews will capture the events for an upcoming television pilot. Records will be broken.

Records will be broken! The Lords of Wax DJ Competition | Austin, TX 2012 Attention all lovers of the Vinyl Culture: LORDS OF WAX is a documented DJ competition to be held in Austin, Texas September 2012.

On the importance of understanding your audience and writing well.

Better Lures for New Audiences | Contents Magazine Better Lures for New Audiences by James Mathewson for Issue № 3 Many content strategists today use the three persuasive appeals from Aristotle’s Rhetoric: logos (reasoning), ethos (ethic), and pathos (emotion) as a framework. These modes are a good starting place to help people learn ho...

While our site is under development, you can find Arroba on Twitter and Tumblr at the link below.

Arroba Social Co.