LightShift Video

We deliver tech-savvy video production for software companies and other technical businesses. We write, narrate, and produce software demos, tutorials, and promotions for Windows, Mac, Web (SaaS), and Android/iOS applications. In addition, we create professional social media content to promote and build our clients' brands. Our company specializes in techy and geeky video creation for technical st

artups with traction, all the way up to the world’s largest software companies. Our clients trust in us to provide high quality, impactful videos that leave an impression on the viewer and promote their brand. Videographers, video producers, video editors -- they’re a dime a dozen. A video production company with a computer engineering and tech-writing background, specially niched to produce technical content with little to no direction? That’s LightShift Video, and we’re second to none. We like talking about SaaS software, developing demo environments, hosting software on virtual machines, and doing 4K 60fps captures off of our high-end graphics hardware. Take that technical back-end, mix it with creativity and years of video production experience, and you have software demos that are authentic, easy to comprehend, and pleasing to the eye. When starting a business, time is precious. Every task you can outsource to another professional gives you more time you can spend doing the tasks that only you as a founder can really do. As beneficial as video is to your company, spending hours trying to master the industry standard tools we use such as Adobe After Effects, Adobe Premiere Pro, and Adobe Captivate can be a huge learning curve. We’ve heard from many clients who start out looking to do their software tutorials in-house, but discover it’s very time consuming if you don’t do it every day. We live this stuff and when we carry the torch for you, this is one big responsibility you can take off your “to-do” list immediately! Moreover, with extensive experience in Snapchat, Instagram, and Facebook video creation (standard 16:9, square 1:1, and "vertical" 9:16 video), we know how to make quick, snappy social media videos that get attention. Do you want longer form promotional videos, software tutorials, green screen videos, motion graphics, vertical trade show billboards, and Android/iOS app previews and promos? Yep, we do that too--and with unparalleled quality. We'd love to hear from you! Like us on Facebook or Follow our page to connect with us. Let's get creating, y’all!

11/09/2023

🔑 If you’re a SaaS leader, now is the time to leverage better software demo and tutorial content.

Look at your competitors...they've probably embraced high-quality SaaS tutorials and product videos. Right or wrong, their software is perceived as much better than yours because visuals matter.

🤔 Or maybe...you're in luck. They haven't done much of anything yet (and this is common). They'll be easy to beat.

💡 Too many companies are making low quality, self-recorded, and poorly narrated software walkthroughs.

🙄 No one wants to watch a boring 1 hour software walkthrough webinar recording on YouTube. That's about as engaging as watching blurry 4th of July fireworks videos.

🔁 Maybe you’re constantly doing live walkthroughs 1:1 on Zoom—rinsing, repeating, and wasting valuable time. That’s called being stuck in a loop. Let’s aim for better perception, value, and credibility.

Amateur hour tutorials served you well when you were an early startup without traction, but your product is not a kid anymore. It’s time to stop playing with crayons.

By investing in software demos and tutorial content, you can:

✅ Change Customer Perceptions - Are you a struggling software startup without product-market fit or are you a high-flying and fast growing brand? It’s time to start looking like it—customers are judging you by the quality and usefulness of your video content.

✅ Retain Your Customers - Do they know how to use your software? If not, kiss them goodbye. Train your customers on how to use the product and give them a library of tutorials. You don’t have time to teach them all on live onboarding and support calls.

✅ Command Premium Pricing - When your product carries a reputation for quality, reliability, and innovation, price becomes less of a determining factor. Customers are willing to pay a premium for the value and trust associated with your brand.

✅ Define Your Value Proposition - What makes your software truly valuable? A software demo video or product overview helps you showcase your unique features, differentiating you from competitors and positioning you as the go-to choice in the market.

✅ Build Trust and Credibility - In an increasingly digital world, trust is so important. A strong video tutorial or demo instills confidence in your users, fostering long-lasting relationships built on trust and credibility.

✅ Streamline Onboarding - Video content is not just about external perception; it also influences the user experience. By showcasing your software's capabilities through high-quality video, you can facilitate efficient onboarding, reducing support queries and increasing customer satisfaction.

Ready to elevate your SaaS business with video content? Let's connect and explore how LightShift Video can help you on this exciting journey.

Book a call: https://lightshiftvideo.com/contact-us/

27/09/2021

Always good to see you while flying into ! No place like home. Look at all those cranes!

Website

https://www.LightShiftVideo.com/

LightShift Video

Share

Website