Fomo

The beginning of Don Draper's fall...

This is what any Mad Men fan will tell you about this scene.

After pretending to be someone else for such a long time, he finally gives in and starts telling the truth about who he is.

There is something more profound here about marketing; the entire TV Show has a message that seemed to escape most marketers:

THE INDUSTRY IS FULL OF PRETENDERS.

Most marketers don't go as far as assuming another person's identity. Still, if we pay attention closely, we can see the game that people are playing... and the sad part is, many marketers don't like it, but their salaries depend on it.

We B.S numbers, make things sound better than they are, omit some fragilities about the product, and boost features that are not that special -- we need to sell or we are fired.

Don Draper only took it as far as most of us are willing to go, but if we keep pushing in the direction Marketing is going, we will ALL become Don Drapers.

Honesty is the best marketing.

We hope marketers don't wait until a breakdown when the past catches up with them to realize that the statement above is true.

starting a business is always a life-changing event, now imagine starting a business because of a life-changing event.

this is what happened to Laura. she has a 10-year career in cosmetology in the conventional beauty world.

six years ago, after receiving a diagnosis for two autoimmune diseases, she began her journey for a cleaner way of living.

she started noticing improvements after shifting her eating and lifestyle habits, along with the products she used daily, switching everything to "cleaner" and safer alternatives.

in that journey for a healthier lifestyle, Laura realized that she could still be both "glam" and eco-conscious, she decided to create The Conscious Glow Boutique.

to read the full story about Laura, her business, and how Fomo is helping her get more engagement and conversions, click on the link on the comment session.

even when we don't have a dedicated person in our team that is responsible for the product, a PM, we build faster than a big company can approve its employees to buy a SaaS subscription.

this is one of the perks of a lean team.

we listen to our customers, if the feature makes sense, and we think that others will benefit from it as well, we go ahead and build it.

funny fact: we had people subscribing to Fomo to be eligible for beta testing our newest feature.

this blog article explains the creation process of Fomo Inline, our new feature.

Behind-the-scenes look at a feature build A behind-the-scenes look at how we launched one of our newest features. Timeline included.

“ Koolbe Store's mission is to pay tribute to all the characters who have made rugby great, sublimating both its ethical and goliardic aspects, without ever damaging its purity and simplicity.”

what are a couple of specific conversion-related problems you’re experiencing?
“abandoned carts and low click to checkout.”

abandoned carts and low click to checkout seem to be common issues that our customers are trying to solve when installing Fomo on their website.

this time we bring you a case study about how Koolbe, a rugby-valuing clothing brand, raised their conversions 5% with Fomo.

link for the case study in the comment section.

happy reading and as usual, happy selling :)

Boosting Conversions 5% With Fomo Learn how this rugby clothing brand raised their conversions 5% by using Fomo's social proof app.

we developed a way to help you use social proof near the call to action of your site -- subscribe button, add-to-cart button, buy now button, and so on.

we called it Fomo Inline.

here are some Fomo Inline examples:

"11 people are looking at this right now" next to your product page's "add to cart" button,

"45 people subscribed to this newsletter" below your subscription button, and

"29 fashionistas bought this in the last 24 hours" under the product title on a product page.

learn more:

Announcing Fomo Inline Announcing Fomo Inline, social proof messages placed strategically where they matter most.