ProRelevant Marketing Solutions
We help clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. Our clients are recognizable brands, such as AT&T and Aflac, to help them make better marketing decisions so they can deliver the right message, to the right target, using the right channel, with the right timing. We do this by building a Marketing Machine made up of data collect
07/16/2025
🧠 Are marketers really using AI effectively?
In our recent AI Skills Assessment survey, marketers said:
➡️ 88% use AI for segmentation
➡️ Content creation scored 4.2/5 in skill level
➡️ Personas and strategy are thriving
⚠️ But AI governance is lagging behind—and needs serious attention
Check out this 3-minute video update from Guy Powell, host of The Backstory on Marketing and AI.
📺 Watch here: https://youtu.be/HWlSAuNtwD0
📊 Learn how you compare to others in the industry.
Where AI Meets Marketing Practice: Survey Insights for 2025 Marketers In part 2 of our AI Marketing Skills series, Guy Powell shares key findings from our latest survey:✅ 88% of marketers are using AI for segmentation✍️ Content...
07/14/2025
Human connection may be your best AI strategy.
Casey from Ringmaster.com explains why.
Watch: https://www.youtube.com/watch?v=Xbz5mJ5VWzM
Can Human Connection Survive the Rise of AI and Marketing? Discover why human connection may be the most powerful tool in the age of AI and marketing. In this episode of The Backstory on Marketing and AI, we explore ...
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