Digitally Loud

It’s calling for a public review of whether Endorsement Guides are working

The FTC is cracking down on influencer marketing on YouTube, Instagram, and TikTok The scrutiny is on companies and advertisers, not small influencers

Fifty-nine percent of American adults take notice of mobile ads while watching TV at home and 51% report that they're receptive to such ads while in bed, according to Aki Technologies and Lucid. Fifty-four percent of respondents said familiarity with a brand captures their attention, and 52% said interesting creative makes them take notice.

Consumers receptive to mobile ads while watching TV, before bed - Marketing Land Aki Technologies' survey also found a generational shift in how consumers pay attention to ads.