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Are People Actually Shopping on Social Media? [New Data]

👜 There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet.

📈 When we asked consumers if they’ve purchased a product on social media, 17% said they’ve bought something directly from a social platform in the past three months alone.

👍 Among those who shop on social media, Facebook is the most popular platform consumers used to make in-app purchases in the past three months. Consumers also report it has the best in-app shopping experience.

❤️ Instagram is consumers’ second-most used platform for social purchases. Instagram Shops is also the most popular social selling feature used by social media marketers, and it offers the highest ROI and the best tools for selling directly within the app.

📱 The verdict is that, yes, consumers are shopping on social media. As more brands leverage social shopping tools, they’ll become even more accustomed to using their preferred platforms to shop.

How to Shop Safely on Social Media 🛒

How to Shop Safely on Social Media - NerdWallet As social shopping explodes in popularity, consumers can stay safe by resisting impulse purchases, avoiding oversharing and watching out for social media scams.

Love to Shop? Social Media is Your New Best Friend! 🛍️

Did you know social media is a fantastic place to shop these days? It's true! You can find almost anything you're looking for, from clothes and accessories to home decor and electronics. Many businesses have their own pages where they showcase their products and offer special deals just for their followers.

Plus, it's super easy to compare prices and read reviews from other shoppers before you make a purchase. And with so many different brands and styles to choose from, you're sure to find something you love.

Of course, it's always a good idea to be a smart shopper. Make sure you're buying from a reputable seller and double-check the return policy just in case. But overall, social media shopping is a fun and convenient way to find great deals and discover new products.

So next time you're in the mood to shop, don't forget to scroll through your favorite social media feeds. Happy shopping! 💖