Relativity Marketing
Share
I know my special purpose, figured out what makes my business different, I have a good idea as to who my audience is, and I mostly know what my customers' intent is with my products & solutions...WooHoo!!!
Time for me to start communicating with them so that I can create a feedback loop. Seems pretty easy.
Wait...how do I do this? What communications medium is best? When is it best to do this?
Let's break it down over the next few days...one by one!
Cheers.
03/20/2023
So I know what my special purpose is! Now what?
I challenge myself with the following tough Qs!
>What is my differentiator? What makes me different than the others (my competitors)?
>Who is my TAM (Total Addressable Market) - Hint...this info is right under my nose (in my CRM) and is easily accessible by segmenting out my current, and past, customers who do business with me.
>When does/did my customers need/want my products & solutions?
Keep the ball rolling with gathering the info that is already at your fingertips.
Happy harvesting!
03/19/2023
Picking back up from last week...Getting back on course and staying on course:
NEVER FORGET WHY YOU STARTED!
1.) Identifying and leaning in on my purpose to be in business
2.) Making a firm decision to take action to pursue my calling by setting goals for myself
3.) Constantly reviewing, and revising, and blending both 1 & 2, from above, into one simplified reason of why I am taking this journey
When I want to reassure myself of my purpose/WHY, and USP (Unique Selling Proposition), I re-review my original tenets:
>>Why would someone buy from me?
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Address
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
